Global beverage giant Coca-Cola has been preparing to take full control of the sports drink group BodyArmor in a deal worth $5.6 billion, the Wall Street Journal reported.

Coca-Cola already holds a 30 per cent stake in the sports drink group.

The buyout, which would value BodyArmor at about $8 billion, would see the soda giant buy the remaining 70 per cent from BodyArmor’s founders and investors, as well as a group of professional athletes who have invested in the company.

BodyArmor was backed at its founding in 2011 by basketball star Kobe Bryant, who died in a helicopter crash in early 2020 and had invested $6 million in the company.

The Journal reported that Bryant’s estate should collect about $400 million from the deal, citing people close to the case.

Coca-Cola said it does not comment on rumours or speculation, while BodyArmor did not immediately respond to a request for comment.

BodyArmor expecting growth

BodyArmor is a competitor to industry giant Gatorade, which is owned by PepsiCo, Coca-Cola’s main business rival.

The company expects sales to reach $1.4 billion this year, compared to $250 billion in 2018 when Coca-Cola first invested in the company.

Coca-Cola has been streamlining its products in recent months to focus on its fast-moving beverages as consumers pick up more of its traditional sodas and flavoured sparkling waters as they come out of the pandemic.

The beverage giant discontinued its own Coca-Cola Energy drink in North America in May but retained its majority stake in Monster Beverage Corp, one of the top energy drink makers in the United States.

The story was filed by the News Desk. The Desk can be reached at


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