Greta Thunberg bashes the fashion industry as she appears on the cover of Vogue Magazine.
The 18-year old was photographed for the maiden issue of Vogue Scandinavia. In the photo, she is wearing an oversized coat and petting a horse amid trees and stones.
In an Instagram post, the activist slammed the fashion industry for being a big contributor to the global environmental crisis.
“Many are making it look as if the fashion industry is starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as ‘sustainable’, ‘ethical’, ‘green’, ‘climate neutral’ and ‘fair’. But let’s be clear: This is almost never anything but pure greenwashing,” she wrote in what many consider a jab against Vogue itself.
She also mentioned the exploitation of workers within the fashion industry.
In the press release, Vogue Scandinavia said that the young climate activist shares the magazine’s values about sustainable living and environmental protection. It also said that all the clothes that Greta Thunberg wears in the photoshoot are all made of durable, recycled materials.
“The love and respect for nature and animals is something that unites all the five Nordic countries,” Vogue Scandinavia’s editor-in-chief Martina Bonnier said.
The campaign was a part of Vogue’s aim to become the “most sustainable magazine on the planet”. Greta was put on the cover to raise awareness for the climate crisis.
“While we understand that no brands or publications can really be sustainable, we believe that offering activists and climate activists a platform can help build a movement for the fashion world reducing its impact on our planet,” Vogue wrote.
Greta Thunberg rose to fame as a 15-year-old through her solitary Friday climate strikes in front of the Swedish parliament.