On Monday, following a series of contractual breaches, the Pakistan Cricket Board (PCB) terminated the contracts of Pakistan Super League’s Wireless Mobile Telephony and SMS Rights (WMTR), Fantasy and Clip rights holders.
In 2019, PCB signed a three-year agreement with Khaleef Technologies Incorporated.
A spokesman of PCB said: “Following severe breaches, including non-payment of the rights fee and non-submission of the requisite payment securities despite several assurances, the PCB terminated the contract, whilst adding that it reserves the right to avail all further legal remedies available to it against Khaleef Technologies Incorporated, including but not limited to seeking compensation for losses and recovery of unpaid amounts under the agreement.
“PCB had in good faith and to ensure this partnership continues in a professional way and in best interest of both the parties, engaged in a series of discussions and dialogues with Khaleef Technologies Incorporated, which were followed by reminders in which they were requested to honour their contractual obligations.
“Sadly, despite several genuine attempts at resolution, Khaleef Technologies Incorporated continued to breach the contract. This ultimately had left PCB with no option but to terminate their contract.
“PCB is the ultimate custodian of HBL PSL’s reputation and brand value, and will do whatever is required to ensure no commercial partner undermines or undervalues it.”