After a two-year Covid hiatus and three seasons of very successful and highly-anticipated events by Foodies R US and Active Media, the long-awaited food festival of the year kickstarted on Friday at Lake City, Lahore, with guests arriving from 4pm and leaving after a lot of applause and cheering at the unforgettable musical performance by various sensational artists, along with a wholesome food experience.
With 18 overwhelmingly successful festivals over two consecutive years, the organisers are now celebrating #FOODFEST, with the second installment of Soul Festival with a promise of being bigger, better and bolder than its prequels. The festival is featuring, not just food and music, but a lot more in terms of festivities, colours, entertainment and fun, promising a perfect day out for families. The Soul Festival, after kicking off, in Lahore is expected to be followed by a grand stop in Karachi and a finale in Islamabad.
The evening started with many busy queues at different food stalls that ranged from desi cuisine, Asian food, fusion food as well as a diverse range of sweet treats. Cheesy pizzas were a go-to snack for many kids and adults alike from food ventures, while others feasted on freshly-made tikkas and kebabs. The desserts were very popular amongst the audience, considering the variety of food stalls providing these. Fast food that is the all-time rave nowadays are burgers; and the response received from Soul Fest on day one was incredible, with many food stalls on the spotlight such as Bun Dun and Deli Deli, while Asian food stalls kept trending from the start till the end.
Apart from mouth-watering dishes, the second highlight of the first day was the musical orchestration by many phenomenal performers. The audience filled with cheering fans of all ages eagerly awaited the line-up that included DJ Neha, Khawaja Sami, Risham Faiz along with some guest performers. The evening was hosted by the lively and energetic RJ Sofia Anjum and Shahzad Khan who entertained the audience thoroughly through their energy and humour.
The audience chatterbox was a buzz on looking forward to the upcoming artists of the following two days, noting that they are eager to attend on all three days. The entire evening was filled with people enjoying the food and music with the famous Lahore excitement and energy. The following two days of the event will bring much more to the table and the city has been heavily encouraged to attend and enjoy a wholesome day with their friends and family.