Oppo has become the best-selling smartphone brand in China for the first time ever, according to Counterpoint Research.
The report says that Oppo captured 21 per cent market in January, whereas Vivo and Huawei trailed behind with 20 per cent market share. Apple and Xiaomi’s market share was recorded at 16 per cent apiece.
According to the report, Oppo’s sales were up 26 percent year on year and increased 33 per cent from the previous month, the report said, adding that the new smartphones launched by the company helped increase its sales.
Counterpoint says that the new Reno 5 series had a successful launch due to offering better specs at a lower price point than the earlier Reno 4.
Oppo has made this progress at the expense of Huawei that has been struggling to capture the market in the wake of the sanctions imposed by the United States. Counterpoint says Huawei has increased its focus on the premium market because of component shortages caused by US sanctions, so Chinese distributors have been focusing on other brands for volume.
The Counterpoint report quoted by Verge says that Huawei will continue to lose ground to Oppo owing to the US sanctions. The report says that Oppo will look to capitalise on the opportunity with the launch of its latest flagship phone, the Find X3 Pro, which is being announced in full on Thursday.