Apple Inc plans to start manufacturing iPhone 14 in India as the United States tech giant seeks alternatives to China after the Xi administration’s clashes with Washington and lockdowns across the country disrupted production, Bloomberg News reported.

The company has been working with suppliers to ramp up production in India and shorten the lag in manufacturing new iPhones from the typical six to nine months for previous launches, the report said on Tuesday, citing people familiar with the matter.

According to the report, Apple’s Taiwan-based supplier Foxconn has studied the process of shipping items from China and assembling the iPhone 14 at its plant outside the southern Indian city of Chennai.

Production of the first iPhone 14s from India is likely to be completed in late October or November, the report added.

Apple did not immediately respond to Reuters request for comment.

The company has been shifting some areas of iPhone production from China to other markets including India, the world’s second-biggest smartphone market, and is also planning to assemble iPad tablets there.

India and countries such as Mexico and Vietnam are becoming increasingly important to contract manufacturers supplying American brands as they try to diversify production away from China.

Last week, Nikkei reported the tech giant’s suppliers are in talks to produce Apple Watch and MacBook in Vietnam for the first time.

LAUNCH ON SEPT 7: Meanwhile, a report claims that Apple will unveil the new generation on September 7 while sales will begin on September 16. This would give the Cupertino-based company an extra week of sales and will likely boost Q4 fiscal results. This is the earliest unveiling since 2016.

Another reason for Apple’s rush is likely an October event. Several analysts believe that the firm is going to release new Macs and iPads at that one, so there should be enough time between the two events.

Another interesting bit is Apple’s plans to introduce ads in its Maps app. The paid search results will be replaced with banner ads and include a new tab in App Store called “You Might Also Like”. Currently, the company records about $4 billion each year from advertising and plans to push that to around $10 billion.

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