Pakistan’s Sazgar Engineering Works Limited, largely known for its three-wheeler rickshaws, has applied to the government to obtain a license to manufacture and assemble market vehicles under the Chinese brand HAVAL.
HAVAL is a specialist manufacturer of SUVs owned by Great Wall Motors, introduced in 2013. Earlier this year, at the HAVAL Global 5-million-sales Grand Ceremony and Global Strategic Conference, the company upgraded its brand positioning from ‘SUV leader’ to ‘global SUV leader born in China’. The HAVAL 521 Globalization Strategy was then officially released to target annual sales of 2 million units within 5 years and to become a globally recognised brand.
Globally, the company has established wholly-owned subsidiaries in Russia, Australia, South Africa, India, and the United States, and has formed a sales network in more than 60 countries and regions. With more than 500 distributors, HAVAL ranks the first among Chinese brands in the auto export volume in more than 30 countries.