Coca-Cola Beverages Pakistan Limited (CCI Pakistan) has announced an investment of $50 million for a Greenfield project the company plans to set up in Haripur district, Khyber Pakhtunkhwa (KP).

This was announced by CCI Pakistan general manager Ahmet Kursad Ertin in a meeting with Prime Minister Imran Khan on Wednesday.

This will be CCI’s seventh production facility in the country. The construction of the state-of-the-art plant will be completed by the first quarter of 2022. It will mainly cater to the beverage needs of northern Pakistan. 

The project will bring major investment to the region and create direct and indirect employment opportunities and revenue generation for the government and third-party suppliers, vendors, and distributors.

A report on the socio-economic impact of CCI’s business was also presented to the prime minister. The report says that the CCI Pakistan’s value chain will add Rs865 billion income to the country’s GDP annually, about 1.95 percent of the national GDP. Further, CCI’s Corporate Social Responsibility (CSR) projects were also highlighted, which include the Paani Project (Water filtration plants) across Pakistan, Covid-19 Relief of $1 million and recently signed MoU to plant 50,000 trees across Pakistan.

Ahmet Kursad Ertin told the prime minister that the company is a leading member of the Pakistan-Turkey Business Council and one of the largest private Turkish investors in Pakistan, which is paving the way for other Turkish investors.

The ambassador of Turkey to Pakistan, H. E. İhsan Mustafa Yurdakul accompanied the CCI Pakistan delegation. Other delegation members included Syed Omar, Director Public Affairs and Communications and Mr. Basit Pirzada, Public Affairs Manager. Government officials present at the meeting included Federal Minister Industries and Production, Advisor Commerce and Investment, Federal Secretary Board of Investment and Chairman Federal Board of Revenue (FBR).

CCI, mainly owned by Anadolu Group – one of Turkey’s leading industrial conglomerates – is a multinational beverage company operating in 10 countries with 26 plants. CCI Pakistan is a subsidiary of CCI, and produces, distributes and sells sparkling and still beverages of The Coca-Cola Company in Pakistan. It currently serves a consumer base of 208 million with 6 production plants and a workforce of 2,500 employees across Pakistan.

The writer is a member of staff
The reporting desk can be reached at info@thecorrespondent.com.pk

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